Muscle On The Move
Data-driven performance and health management. Helping you maximise your personal biology to achieve your physical, cognitive and health peak.
🧬Bio-Builder Program
A fundamentally different level of coaching. Elite health management and performance optimisation, tailored to your individual biology and environment.
Using bloodwork analysis combined with a deep-scientific knowledge to get you to your ABSOLUTE BEST.Competition prep, athletes, physical and mental high-performers, vets and execs, lovers of longevity and health management.
💪Peak Physique Program
No more plateaus. Progress faster than you've ever experienced by implementing strategies that are both grounded in science and tested in the real world.
Tailored training, nutrition and lifestyle strategies to squeeze out the most progress possible with your available time and energy. All driven by data and adjusted with purpose.Lifestyle clients looking to get the most out of their training and nutrition.
💬Consultations
Need clarity, fast?
Book a private 45-minute call with me to get real answers and expert-level support tailored to your body, your biology, and your goals.
🙋Why Me
Get the brains and experience of a scientist turned competitive bodybuilder.
I spent years working in the medical research & development, tech, and finance sectors. Building a rare and elite skillset in biology, pharmacology and data analysis.
Melanie F.
Content Canopy - Owner
"Jacob is an incredible personal trainer. From the start he gave me a new way of training that actually saw me reduce volume but work harder, which I wasn’t used to, but my results were better than I’ve ever achieved on my own or with other personal trainers (I’ve tried two before and had mixed results). Jacob took me through my first ever build..."
Chris C.
Jungle Culture - Owner
"Jacob is a very knowledgeable and supportive personal trainer and his Muscle on the Move programme has really helped me get back in shape. I love the weekly updates and the support and guidance that is shared within those is second to none.The work outs and meal plans are balanced and well structured and I feel like I can be held to account with the information that is shared through the app, allowing myself to achieve my goals and improve."
Anusha S.
Client Account Manager
"I recently completed a 12-week plan with Muscle On The Move and it really helped me with making my workouts more productive, teaching me how to eat enough protein to gain muscle and building my strength. Jacob is really knowledgeable in this area and taught me exactly what needed to be done to hit my physique and fitness goals. I would recommend Jacob at MOTM to anyone who is short on time and want a tried and tested method that works to get strong!"
Ollie B.
Analyst - Investment Banking
"Jacob is a great trainer and more importantly a great listener. I started my strength training two years ago with limited knowledge and progress but now with some exceptional guidance I have come along way with Jacob advising me on nutrition and strength training.Jacob is very insightful, knowledgeable and a great motivator, would definitely recommend as a coach for anyone at any stage of their fitness journey."
Hugo P.
Scientist
"Following Jacob's advice I was able to change up my workouts to do less volume and still get stronger. I now really enjoy my training, doing a 2-day split and fewer sets I can train with more intensity and also spend less time in the gym. I would recommend Muscle On The Move to anyone looking to take their training up a notch or make more efficient use of your time in the gym."
Lyle T.
AV / Security Engineer
"Jacob is a great trainer and more importantly a great listener. I started my strength training two years ago with limited knowledge and progress but now with some exceptional guidance I have come along way with Jacob advising me on nutrition and strength training.Jacob is very insightful, knowledgeable and a great motivator, would definitely recommend as a coach for anyone at any stage of their fitness journey."
💪Peak Physique Coaching Program
Personalised, structured coaching that's designed and driven by your data. For people who want real results, combining science and real world outcomes—applied based on your needs.
If you’re ready to lose fat, build muscle, and create a lifestyle you can actually sustain, this plan gives you everything you need—and nothing you don’t. Efficient, optimised, maximised.
🔗 Quick Navigation
📦What You Get
Peak Physique is a structured, no-nonsense plan for improving your physique without the overwhelm. It’s built around consistent check-ins, smart programming, and expert guidance.Included:
Personalised training programme tailored to your gym access and goals
Calorie and macro targets, with meal suggestions to match
Weekly check-ins (written & voice note) to review progress and make adjustments
Supplement guidance for performance, sleep, and recovery
Messaging access via the app for support and accountability
Full tracking systems to monitor trends, progress and consistency
📊Plan Comparison
Want to know how this compares to Bio-Builder?
Peak Physique gives you the structure, momentum, and guidance to make the best progress you've ever made.Bio-Builder adds bloodwork, recovery science, athlete-level depth and takes things to a fundamentally different level of coaching.
🤷Is This For Me?
Peak Physique is ideal if you:
Want to get leaner, stronger, or build muscle
Need structure and accountability from someone who knows their stuff
Prefer data-driven, grounded coaching over trend-chasing nonsense
Are done with free PDFs and YouTube guesswork
Want to nail the fundementals, stay focused, consistent and see amazing result
Aren't too interested in the deep biology, supplementation and monitoring aspects
Peak Physique probably isn't for you if:
You are, or want to be a competitive athlete / bodybuilder
You’re dealing with ongoing pain, gut issues, fatigue or poor sleep
You want help interpreting bloodwork or designing an advanced stack
You’re using (or planning to use) TRT, PEDs or peptides
You want someone to manage your recovery and health markers long term
If that’s you, you’re better suited to the Bio-Builder programme → Learn more about BB
💳Pricing
£195 monthly rolling
or
£550 for a 3-month block
❓FAQs
How long is the plan?
Peak Physique is billed either as a 3-month block or on a rolling monthly basis. It’s ideal for ongoing progress, but you’re never locked into anything long term.
Can I upgrade to Bio-Builder later?
Yes. If you want a deeper level of support or decide you want to compete, you can upgrade to Bio-Builder at any time. Or, if we identify health issues you want to manage and take control of, this is a great time to upgrade too. You’ll keep all your training and tracking data.
Do I need to track calories?
It’s highly recommended, even if its only temporary, it's hugely eye opening and gives you a real insight into your nutrition. But, I’ll work with your preferences and experience level. I’ll also help you build meals that support performance and recovery, not just weight loss.
How do check-ins work?
You’ll send me your weekly check-in data (through the app) covering sleep, mood, digestion, progress markers, adherence, and any relevant feedback. I’ll respond with a written and voice note review, outlining and data-driven updates to your plan, and recommendations to keep progressing—or pivot where needed.
Do you give supplement advice?
Yes, within reason. I’ll recommend foundational supplements (e.g. creatine, magnesium, protein, sleep support) and explain how to use them. If you want deep intervention design or bloodwork-led stack advice, that’s part of Bio-Builder. However, as a Peak Physique client you get 25% off consultations if you ever want to discuss one of these in depth areas.
🧬 Bio-Builder Coaching Program
Elite health management for high performers.
Whether you’re an enhanced athlete, a high-performing professional, or someone navigating chronic symptoms with no clear answers—Bio-Builder gives you the systems, protocols, and personal strategy to rebuild from the inside out.This isn’t just coaching. It’s clinical-grade clarity for people who want to stop guessing and start performing.
🔗 Quick Navigation
📦What You Get
Bio-Builder is a complete health, performance, and recovery system. It blends advanced coaching with data interpretation to manage your internal state—just like a professional athlete would.Included:
Weekly in-depth video check-ins + supporting summary
Personalised training built around your recovery capacity, stress, and hormonal state
Full bloodwork interpretation, biomarker tracking, and risk mitigation
Supplement and ancillary stack design (based on symptoms, physiology and goals)
Nutritional optimisation: gut health, micronutrients, hormonal balance
Pain and inflammation management using sleep, breathwork, nootropics, and neurochemical aids
Messaging access with priority turnaround and deeper context in support
Guidance for enhanced athletes on safe compound use, ancillary strategy, and cycle design
Athlete-tier prep guidance: hormonal management, peak week strategy, post-show recovery
📊Plan Comparison
Not sure if you need this level of support?
If your body feels like it’s working against you—or you’re trying to perform at a level that most coaches don’t understand—this is where you get clarity, control and full support.If you want a solid structure for making incredible progress, Peak Physique may be a better place to start.
🤷Is This For Me?
Bio-Builder is ideal if you:
Are a competitive bodybuilder who wants risk-managed, smart guidance for prep, peaking, or post-show
Have symptoms no one seems able to explain (fatigue, poor sleep, gut issues, joint pain, mood swings)
Want full bloodwork interpretation and strategy—not just ranges and guesswork
Are using TRT, peptides or PEDs and want health-preserving, performance-enhancing support
Are dealing with hormonal chaos (low testosterone, menopause, post-medication)
Want a clear supplement stack designed for your needs, not an influencer's affiliate link
Are tired of doing everything “right” and still feeling off
Bio-Builder probably isn't for you if:
You’re fairly new to the gym or just getting back into it
You feel good and just want to make solid, consistent progress in the gym
You think blood tests, supplements & monitoring metrics is a waste of time and money
You’re not ready to invest in high-level personal optimisation and don't place a high value on your health
💳Pricing
£1,250 / 3-month block
(required initially due to intensive onboarding and personalisation)- then a choice of -£495 monthly rolling
or
£1,250 / 3-month blocks
❓FAQs
🤝Working With Me
How is this different from a standard personal trainer or online coach?
Most PTs offer a training plan, maybe a macro target, and some weekly motivation. I offer you answers. Bio-Builder is a data-driven health and performance strategy. Think of it as an individualised blueprint that combines training, nutrition, bloodwork interpretation, recovery design, supplement protocols, and actual long-term optimisation. This isn’t “exercise more, eat less.” This is: “Why is your system underperforming—and how do we fix it properly?”
How are you different from other coaches?
I didn’t set out to coach, finding my passion for that came later. I set out to be a scientist and competitive bodybuilder. I obtained my degree in Biology in 2013. Specialising in Pharmacology, Medicinal Chemistry, Metabolism and Medicinal Microbiology. I then worked as a scientist in the medical R&D sector, studying drug delivery to the lungs in the treatment of COPD and Cystic Fibrosis. I had my scientific research published (pubmed link) and presented it at the Drug Delivery conference in Edinburgh.
I’m a scientist, who’s spent years turning my in depth knowledge of biology and pharmacology into real-world performance and health outcomes. I’m up to date with the latest clinical trial research, new and promising compounds, safety and efficacy data. I literally read scientific research for the joy of it! You get a decade plus of my knowledge, research and established expert network, driving every decision in your bespoke plan
Do I need to be advanced to work with you?
Not at all. Many of my clients are quite new to structured training and nutrition. Some are recovering from burnout, chronic fatigue or injuries. Others are seasoned gym rats looking to take it to the next level. Then individuals on HRT or fully enhanced athletes looking to protect their long-term health and maximise physical and cognitive performance. The only requirement is a mindset. That you’re ready to take your health seriously and change for the better.
How do check-ins work?
You’ll send me your weekly check-in data (through the app) covering sleep, mood, digestion, progress markers, adherence, and any relevant feedback. I’ll respond with a personalised video, outlining and data-driven updates to your plan, and recommendations to keep progressing—or pivot where needed. This will be accompanied by written feedback and supporting material for reference.
What if I’ve got other health issues going on?
That’s exactly what this plan is for. If you’re struggling with unresolved fatigue, pain, hormonal issues, poor digestion, or menopausal symptoms, we can start digging into why and give you clear strategies. I am not a doctor, and I am not providing medical advice or prescriptions. But, I’ll work around any diagnosed conditions, and if something is outside my scope, I’ll always tell you clearly and refer to a network of experts I have established or recommend you speak to your doctor. There's often many overlooked lifestyle, supplementation and nutrition gaps that can massively improve your issues though. I can offer you hugely insightful support and advice that you just won't be offered elsewhere. We will leave no stone unturned, looking at your bloodwork, micronutrient deficiencies, even genetic analysis to built the ultimate personalised healthcare plan that will be effective for you.
🧬Bio-Builder Plan Specifics
What makes Bio-Builder different from a standard coaching plan?
It’s not just an extra zoom call and some freebies—it’s a fundamentally different level of coaching. You’re not getting surface-level suggestions or cookie-cutter protocols. You’re getting deep scientific knowledge driving lab interpretation, protocol design, and long-term physiological optimisation. Most coaches guess. I use data and scientific rationale to treat the root cause and drive progress.
How do you use my bloodwork results?
Once you complete your test, I review the results in context—not just in isolation. Something most GP’s or online doctor notes on the tests don’t, or can’t do. This is especially important for athletes or enhanced individuals that should expect some markers to be elevated. I look at trends, ratios, interactions, and your real-world symptoms. I interpret them like a health analyst, not just a coach. From there, I design your supplementation and recovery protocols around what you actually need.
Do I have to be on HRT or PEDs?
No. You don’t need to be enhanced to benefit from Bio-Builder. It is designed to optimise your personal biology, whatever your lifestyle choices are. But if you are using (or planning to use) hormones or PEDs, this plan gives you the expert guidance to manage risk, maximise productivity, progress, and stay as healthy as possible while you do.
Can you help me come off medication or reduce symptoms?
I don’t prescribe or replace medical advice—but what I can do is help support your system so it starts working better. Many clients are able to reduce their reliance on certain medications by improving sleep, hormonal balance, gut health, and inflammation. I’ll always work within risk-minimised, evidence-based protocols and use blood work analysis to ensure your health status. Referring to you to industry experts or your GP where needed.
Where’s the line between what you offer and what a GP would do?
I’m not a doctor, and I don’t replace medical advice or diagnosis. I won’t prescribe or tell you to stop taking medication. What I offer is advanced health coaching rooted in biology, bloodwork interpretation, and personal health optimisation. If anything is beyond my scope, I’ll advise you to speak to your GP—and I’m happy to work alongside them when needed. If you decide to self medicate, that is your personal choice and risk/responsibility. I will support you and offer advice, guidance and management. I understand the system often fails us, and being empowered to take control of your own health and future has its benefits too. I am paid by you, to provide you the best service possible. A doctor needs to get you out the door and avoid offering you anything that might add to their department spending.
Can you help with female-specific health issues—like hormones, peri-menopause, fertility or pre-pregnancy support?
Absolutely. Women are not small men. They thrive in an *estrogen dominant environment and face unique hormonal challenges. I am well educated in female endocrinology and have a strong understanding of hormone balance, cycle tracking, menopause management, and nutritional or supplement protocols to support female physiology. I can support natural hormone optimisation and HRT (even enhancement for athletes). I also know my limits, and have a great network of female health professionals to consult with (with your permission). Where needed, I’ll recommend specific lab markers to investigate and build plans around what your body needs.
🩸Bloodwork & Privacy
Can you order the test for me?
Due to UK GDPR and medical privacy regulations, I’m unable to purchase or manage blood tests on your behalf. These tests involve sensitive health data, and labs require that you, as the patient, order them directly in your own name. This ensures compliance with data protection laws and maintains your confidentiality. It is also not logistically possible for me to order tests for my international clients either.
What tests do I need?
That depends entirely on your symptoms and goals. It may include hormonal panels, thyroid, inflammation markers, cortisol, lipids, liver/kidney function, or nutrient status. I’ll guide you toward the exact test you need—no guesswork or wasted spend. Initially however, it's very worthwhile to get a full panel that covers all systems health. Think of it as a full body MOT. Let's figure out where everything is at and if there are any red flags or gaps.
How often will I need to retest my bloodwork?
It depends on your goals and what we’re working on. For general optimisation, 1–2 tests per year is enough. If we’re addressing something more acute (e.g. inflammation, hormones, fatigue), I may recommend retesting every 8–12 weeks. If you are an enhanced athlete pushing the limits, every 4-8 weeks. This is the price you have to pay to redline your body and manage risk appropriately. I’ll always balance clinical value with cost-effectiveness, making sure you’re not spending money unnecessarily. As with everything we do, there will be a clear purpose and outcome we are looking for.
How much does blood testing cost?
Most full spectrum tests fall in the £120–£200 range, depending on scope. Some more specific tests are in the £40-80 range. You’ll receive a practitioner discount using my referral code, and I’ll always aim to keep things efficient. In future, I may be able to subsidise or include tests directly in the BB plan via lab partnerships. Blood tests might seem expensive, but you’d pay 1000x that to be healthy again if you were sick and in decline. The reality is most diseases are preventable if detected early. It is worth every penny if you claim to care about your health.
What other testing might be required?
Bloodwork is our primary diagnostic tool. Occasionally, we may look at stool tests, Intolerance / allergy tests, or micronutrient assessments depending on symptoms. I’ll never recommend any test unless there’s a clear rationale. If I suspect a serious underlying issue, I’ll advise you to speak to your GP for more formal diagnostics. For example signs of liver stress may lead us to seek a GP referral, or go private for a liver ultrasound scan.
It also depends on the clients budget and desire for knowledge and risk management. I personally also have done full genetic analysis to identify and predisposed risks I might have. This is something we can explore too for those who want to tick every box.
How are you keeping my personal data safe—especially bloodwork results or health issues we discuss?
Any health-related data you share with me is stored securely and privately using Proton drive. You can also contact me through my proton mail email (fully encrypted and private. I do not store or share anything beyond our direct work together. I don’t access NHS records or request unnecessary information. I operate fully within UK GDPR guidelines, and I will never share or use your personal data outside of your coaching programme.Medichecks will not share your data with anyone, other that Public Health England IF your test flags a legally notifiable disease. Please see their Privacy PolicyOneDayTests are also fully GDPR compliant and will not share your data other than providing reasonable access with the lab carrying out the analysis. Please see their Privacy Policy
What if all my blood markers come back within the normal range?
“Normal” doesn’t always mean “optimal.” Lab ranges are population-wide estimates, not reflective of peak health. 60%+ of our population are obese or overweight, pre-diabetic, tired and addicted. They are health timebombs ticking away. Reference ranges are population averages that are adjusted to represent “normal”. Is that what you want to be compared against as the gold standard? I know I don't. I look at optimal and functional ranges, trends, and symptoms in context. Just because a marker is within range doesn’t mean it’s supporting your goals or optimised. We go deeper.
The flip side of this is perhaps you have a symptom, but your blood test comes back with everything optimal/normal, and no questionable ratios between different markers. This closes the door on potential options, getting us closer to the route cause. This is equally valuable data.
Do you get access to my personal medical data?
I only get access to the results you share with me voluntarily. I do not access any NHS records or private healthcare systems. Everything you provide is reviewed confidentially and stored in line with secure GDPR-compliant practices.
💳Payments & Commitments
How long is the plan?
The Bio-Builder plan runs on a rolling monthly basis, with an initial minimum 3-month commitment. That allows us time to test, intervene, and observe real physiological change.
Can I drop down to Peak Physique after BB?
Absolutely. Once your health is stable and your systems are running well, you can transition to my more traditional, yet still totally data-driven coaching structure to focus purely on body composition, strength and lifestyle maintenance.
Are blood tests included in the price?
No they are not, as mentioned above UK data and medical laws prevent this. But you’ll get access to private lab discounts through my partnership. In future, I may offer inclusive options if I can secure a billing agreement with the lab. I am always striving to get you the best deals possible.
What’s your cancellation or refund policy?
I operate a 30-day rolling agreement after the initial commitment period. You can cancel with at least 7 days’ notice before the next billing cycle. Due to the depth of work involved, I don’t offer refunds on any previous months.
What other testing might be required?
Bloodwork is our primary diagnostic tool. Occasionally, we may look at stool tests, Intolerance / allergy tests, or micronutrient assessments depending on symptoms. I’ll never recommend any test unless there’s a clear rationale. If I suspect a serious underlying issue, I’ll advise you to speak to your GP for more formal diagnostics. For example signs of liver stress may lead us to seek a GP referral, or go private for a liver ultrasound scan.
It also depends on the clients budget and desire for knowledge and risk management. I personally also have done full genetic analysis to identify and predisposed risks I might have. This is something we can explore too for those who want to tick every box.
📊Results & Support
How fast will I see results?
That depends on your *current state. If you’re dealing with significant dysfunction or chronic stress, some changes may take 4–6 weeks to stabilise. Others, like improved digestion or energy, often appear much sooner. We track everything so you’ll see trends, not guesswork.
What happens if I feel worse before I feel better?
That can happen. If we’re rebalancing your gut, hormones, or inflammation, your body may go through adjustment. But you’ll never be left to figure it out alone. I’ll be monitoring and adjusting as needed. This is where having expert support makes all the difference.
Can I message you between check-ins?
Yes! BB clients have priority access. You can message me through the app or whatsapp between check-ins for questions, updates, or concerns. This isn’t a once-a-week email service. You’ve got someone in your corner.
💬Consultations
Need clarity, fast?
Book a private 45-minute call with me to get real answers and expert-level support tailored to your body, your biology, and your goals.
🗒️What We Can Cover
These sessions are open to anyone, but they’re especially useful for individuals who:
Want help interpreting their blood test results
Are planning or currently using TRT, PEDs, peptides or other compounds and need support
Are struggling with medication side effects, hormonal symptoms, or peri-menopausal transitions
Feel stuck with unresolved symptoms (e.g. fatigue, sleep issues, gut distress, pain)
Have tried every coach, app or protocol but still don’t feel “right”
Need help reviewing or building a smart supplement stack or cycle design
Can’t make progress in the gym despite effort and consistency,possibly due to nutritional deficiencies or poor recovery
Are competitive bodybuilders looking for guidance on contest prep, peak week protocols, or managing post-show health
Want to optimise recovery, sleep, digestion, and internal load, like an athlete
⚙️How It Works
Duration: 45 minutes
Location: Zoom or video call (recorded on request)
Includes:
Call summary with bullet-point action plan
Supplement, recovery or lab testing suggestions
Any relevant documentation or visuals discussed on the call
Priority message follow-up if clarification is needed
💳Pricing
Standard Price: £100
For non-clients, new clients, or anyone wanting a one-off, high-value deep dive.Peak Physique Client Discount: £75
Available for current Peak Physique clients who want additional support around topics covered in the Bio-Builder programme. Such as bloodwork, advanced supplementation, gut repair, or training periodisation.
🗓Book Your Consultation
If you’re unsure whether this is right for you, just send me a message. I’ll always be honest about whether a consultation will deliver value—or whether you'd be better served upgrading to full support through the Bio-Builder plan.
About Me
Scientist. Athlete. Coach. Health Strategist.
I help high performers fix what’s broken, optimise what’s working, and reach new heights. Bio-Builder is the system I wish I had a decade ago—and now it’s yours.
📚 My Background
I hold a degree in Biological Sciences, with specialist focus in:
Pharmacology, Metabolism, Medicinal Chemistry, Medical Microbiology.I started my career in respiratory medical R&D, working in drug development for conditions like COPD and cystic fibrosis. My research has been published (PMID: 27635793) and presented at national drug delivery conferences. I’ve worked alongside PhDs, clinicians, and industrial chemists on projects where getting it wrong meant patient outcomes.Later, I transitioned into data-heavy roles in investment banking, where I became a specialist in automation, Python modelling, and visual analytics—helping teams reduce error, increase insight, and think clearly under pressure.
🏋️ From Lab to Lifting: The Story
Science was always part of me, I discovered my passion for bodybuilding and coaching later. My mum was a science teacher and the Head of Science and Mathematics at the local college. She distilled critical thinking, curiosity and a desire for knowledge in me from a young age. Science felt like the natural path for me, I wanted to be a scientist.I was first exposed to bodybuilding when I went to uni. I had started going to the gym at school to get bigger for rugby and american football, but I didn't really know what I was doing. I was lucky enough to be taken under the wing of an amazing group of bodybuilders. They showed me the ropes and coached me to my first junior bodybuilding show. Something I am forever grateful for and endeavour to pass on to others.
For years, I juggled the extremes. Full-time corporate stress of medical R&D, then sales and the investment banking industry. Early training sessions, tightly controlled nutrition, and very little room for error. I thought more was better, I thought I had to push harder. I thought wrong.I watched colleagues around me sacrifice their health and vitality to the pressure-cooker that is the finance industry. Many burned out, some succeeded, but at great cost. It was dragging me down too and I was losing my way.About 1% of the people there were kicking ass. I had to learn how, and I did. I leaned back into the science, and my data analysis skills. Building systems, curating my environment, figuring out the highest impact areas to focus.
I got promoted twice, got into the best shape of my life, started building my coaching business and had a great time dating, being lucky enough to find my life partner.Eventually, I left the desk life behind—and took the whole system with me.I now live a nomadic lifestyle, coaching clients while training on the road—living in a van, moving between countries, and proving that you can build an elite physique without a traditional routine, comfort, or convenience. Structure is something I create, not something I wait for.
🧬 The Birth of Bio-Builder
Bio-Builder exists because the standard fitness model isn’t enough.You can’t fix gut issues with macros.
You can’t perform at your best when your internal systems are failing silently.
You can’t solve anxiety with motivation.
You shouldn't turn to harsh medication when basic deficiencies drive most of your problems.Bio-Builder brings together:
Functional health
Pharmaceutical understanding
In-depth biology
Performance coaching
Athlete-tier recovery strategy
It’s not guesswork. It’s data-driven, outcome-focused, brutally logical coaching for those who want clarity and control over how their body performs.This is my ikigai. The culmination of all my knowledge and experience. The intersection of scientific depth, athletic intent, and human optimisation.
🔥 What I Stand For
Root cause first. We don’t play whack-a-mole with symptoms.
Data over guesswork. Bloodwork, biomarkers, feedback, tracking.
Ownership. No fluff, no nonsense, no excuses.
Effective focus. Whether you're prepping for stage, recovering from burnout, or building back post-surgery. You can do it right, with the resources you have. And I’ll show you how.
🤝 Who I Work With
Entrepreneurs running at 150%, but running out of steam
Enhanced athletes who want to stay competitive and healthy
Burned out Vets and execs who’ve been overprescribed and under-listened to
Professionals struggling with hormones and struggling to get answers
Natural clients who’ve “tried everything” and still don’t feel good
Competitive bodybuilders looking for smarter peaking, recovery, and long-term strategy
People who value truth, insight, and clarity more than motivational quotes
🚀 Next Steps
Ready to take control of your health, training and performance?
Or just drop me a message. If I can help, I will. If I can’t, I’ll tell you straight.
🧬Bio-Builder - Apply Now
Send me a message to apply here. Please provide an overview of your training / nutrition history and current state.
Thanks!
💪Peak Physique - Apply Now
Send me a message to apply here. Please provide an overview of your training / nutrition history and current state.
Thanks!
FAQs
I have a holiday planned during the package, should I wait?
No, this is a great opportunity for you to learn how to have fun and still maintain your physique on holiday. It's part of the process. Say you get your dream physique, so are you never going to go on holiday again because you'll lose it? Long term success is as much about minimising setbacks as it is making progress.
Can you just write me a plan? I don't need a coach, I just need to know what to do.
There's no secret plan, most stuff works. Some more than others, but it works. If you arent seeing results, its not a knowledge problem. It's an execution problem. You don't need to know what to do, you need to know how to do it. To be coached on how to make things as easy as possible, how to get consistent even when you're busy. To be supported when it's difficult. Chances are, there arent many people in your life on the same fitness journey as you. Having someone in your corner is invaluable.
Do you have any requirements to join your packages?
A gym membership (or very well kitted out home gym) and a basic understanding of the exercises. The workouts I program you in the app will all have example videos so you don't need to know everything. But I don't coach total beginners.
The main thing I look for in people is a mindset not an ability. If you have an open, growth oriented mindset and have truly made the decision you want to change and take responsibility for your goals.
I'm really busy at the moment, I don't think I'll get the most out of it?
Does life ever really get less busy? I'm not here to pile a load of work and pressure on you. I'm not your boss, I'm your partner in this endevour. You're paying me! Done right, a fitness plan will add structure, increase your confidence and give you back more energy than you put in. Small incremental improvements that build momentum, will get you further, faster, than chucking you in the deep end. I built my physique working a stressful, long hours investment banking job, I get it.
I wouldn't ask you this directly, but im actually a bit nervous about getting a coach. I feel like its going to be stressful, will it?
I have been the same, with business and fitness coaches. You are right to be nervous, some coaches are very drill sergeanty and demanding. There is a time and a place for that, and some people do respond well to it. But if you're thinking this, then that probably isn't you!
Don't worry, I'm a supportive coach. I feel nervous and feel the responsibility to get you results. It can be difficult at times, but my aim is for you to feel like I am helping you acheive something that you want to acheive. Not adding to the stress but helping you combat it.
Do you have much coaching experience?
Before personal training. I founded a sea dipping group at the investment bank I worked for (they had a costal office). I went and got outdoor first aid trained, completed an open water swim coaching qualification and set up the group. Only 1 or 2 of the 20+ regulars I gathered had ever been in the sea in winter. I coached them all through their first winter and they loved it. Total mix of ages, abilities. I LOVED that group, they were all amazing people and formed such a good community. They are still going strong to this day. I'm really proud of that group.
⚖️Package Comparisons
| 🔍Feature | 💪Peak Physique (PP) | 🧬Bio-Builder (BB) (everything in PP, +) |
|---|---|---|
| 🎯 Goal | Fat loss, muscle building, lifestyle structure | Bespoke health management or enhanced athlete optimisation |
| 📅 Check-ins | Weekly written and voice-note check-ins | Weekly in-depth video check ins and supporting summary |
| 🏋️ Training Plan | Personalised & optimised gym-based programs | Advanced periodisation based on recovery capacity and hormonal state |
| 🥗 Nutrition Coaching | Calorie & macro targets with meal suggestions for health and performance | Full spectrum & individualised nutrition for micronutrient, gut, hormonal needs |
| 💊 Supplement Support | Creatine, vitamins, general wellness & performance stacks (25% off consultations for advanced) | Personalised stack & ancillary design based on physiology, genetics, monitoring |
| 🩸 Bloodwork Support | 25% off consultations as add-on | Full interpretation, tracking, biomarker targeting |
| 😴 Sleep & Stress | Routine, hygiene, environment tuning | Neurochemical & hormonal support with tracking (e.g GABA, Melatonin, L-theanine, DSIP, nootropics) |
| 🦠 Gut Health & Digestion | Lifestyle, diet, tailored supplement recommendations | Targeted repair & digestive efficiency (e.g. BPC-157, glutamine, digestive enzymes) |
| 🧘 Recovery & Pain Management | Mobility/stretching protocols | Root-cause analysis, systemic inflammation, pain signalling, nervous system support |
| 📚 Education | Lifestyle tips, client notes & vault access | Deep scientific insight: hormones, peptides, blood markers, compounds, ancillaries, protocols |
| 📬 Coach Access | App messaging & check-ins | Priority access, direct feedback & your-health-first decision making |
| 👤Ideal For | Individuals ready to live the lifestyle and see amazing results. This is EVERYTHING you need to surpass anything you’ve achieved before | Clients looking to reach elite levels of cognitive and physical performance, while maximising longevity. Data-driven, cutting edge health and performance management |
| 💳 Pricing | £550 / 3-month block -or- £195 monthly rolling | £1,250 / 3-month block (required initially) -then choice of block or- £495 monthly rolling |
✅The Trusted List
I've spent a lot of time, energy and money figuring out the best gadgets, finding reliable companies, testing the highest quality peptides and pharmaceuticals. If I personally use, trust and love a company I will reach out to them to see if I can work with them to offer a discount to you. I have NEVER, and will never work with a company I don't have personal experience with, love and trust. If they stop meeting that criteria, then they are off the list. Happy browsing!
📱Smart Devices
🟦 Renpho – Smart Scales & Devices
Code: JACOB10 for 10% off
I’ve used them for years! Solid, reliable, easy to monitor trends in one app. It saves so much time vs manually tracking. I personally use the smart scales, the tape measure, and the hot/cold massage gun.
💤Sleep Support
🎧 Snoozeband – Sleep Eyemask with Headphones
These things will send you into the naposphere! I went from not being able to nap, to it feeling super restorative. It really helped get my sleep back on track during contest prep too. This one is the best one I’ve found for side sleepers (if you want the bluetooth audio too), better than the Manta one.
🧪Lab Testing
🩸 OneDayTests – Private UK Blood Testing
Code: JACOB5 for 5% off
(Clients get 10% off, and no it's not JACOB10 😉)
The best panels for HRT, TRT and enhanced athletes. Magnesium and Creatine Kinase on their Ultimate Performance test is very useful. I do these every couple of months or so.
🩸 Medichecks – Private UK Blood Testing
Code: JACOB10 for 10% off
Better for broader health checks as it includes a few more vitamins in the Ultimate Performance test. Again, I have done A LOT of these tests, and will continue to regularly do them.
🧬Self Decode - Elite Tier Genetic Analysis
This is crazily insightful genetic analysis. Its also always improving as more is learned about the human genome, the AI updates and gives you new insights into your SNPs. Really cool! Well worth it if you’re a nerdy biohacker like me! Or want a nerdy biohacker to review it and help you risk mitigate and optimise based on your genetics!
💊Peptides & Pharma
💉 Beligas Pharmacy - TRT and Hormone Support
I've switched over to Beligas recently and will be sticking around. Their latest line of Ethyl Oleate free products are fantastic for health conscious TRT or enhanced individuals. They have some strong blends and lots of other interesting stuff too.
💊 ReliableRX - Ancillaries and Health Support
A sister company of ADC (another very reputable supplier). A huge range of pharma grade support here for biohackers, TRT users and enhanced individuals. Delivery time is slow so order more (within reason) and order in advance.
🧬Biolab Shop - Peptides, Nootropics and Longevity
A fantastic peptides company. Third-party tested. I’ve used absolutely loads of their products and they have all been superb. Recovery, longevity, nootropics, fat loss and more. They have a great range and the delivery is incredibly fast.
🛠️Lifestyle & Nutrition Tools
🛒 Amazon Storefront - My Favourites
This is where I put the gizmos and gadgets that help support the lifestyle. I've tried a lot, and I've found these to be the best. For me that's both bodybuilding and being nomadic.
📊 Cronometer – Nutrition Tracking App
IMO this kicks myfitnesspal’s ass. It does everything I had wished myfitnesspal would when I used it. Copy a whole day across, copy a meal and paste it into a different slot, track electrolytes and micronutrients well. It's the best I've found.